There’s a common perception today that color printing is still an expensive luxury that only large organizations can afford. Five years ago, yes! That was definitely the case. People were paying 45 cents or more per page just to print on their own copiers. However, just as cell phones have evolved, printing technology has too, and you can now get copiers with all the latest and greatest features at a really affordable cost.
So is color printing too expensive? Not anymore. And we’ll show you why…
What Does it Cost Most Organizations to Print Color Documents?
First, let’s explore what it costs most people to print today. Often these people either utilize color printers in-house to print their documents or send it to a print shop to be reproduced.
Printing With Color Printers
While seemingly small and affordable as far as the eye can see, color printers can actually come with a hefty price tag and can quietly drain your yearly budget. With ink cartridges typically ranging from $15 to $40 each, companies have to fork over a large sum of money several times a year each time they need to be replaced. And remember, that’s not just one cartridge each time; there are multiple cartridges needed in order to print the full color spectrum. Purchasing new ink like this every month or two sometimes even triples the cost of the actual cost of the printer.
That’s not to say that color printers aren’t great to have for a personal office space for convenience and where small volumes of pages are printed on a monthly basis. However, their small sizes and relatively cheap price point can be deceptive to those that print regularly and in larger volumes.
In the end you’ll end up paying about 15-20 cents per page with 15% coverage (in other words, 15% of the page requires color ink), and you’d end up paying about one dollar to print something full color like a photograph. Multiply that by the number of pages you print during each print session each day, and you’re quickly wasting funds that can be used (or saved!) in other areas of the organization.
Outsourcing to Print Shops
If you’re not printing your color documents on a personal printer, then you might be sending them out to another company to do it for you thinking that you’re saving big by outsourcing. Unfortunately, not only do print shops charge much more per page to print, they also require you to order in bulk in order to take advantage of price breaks. In the end, you’re either left with excess prints you don’t need or a larger bill than you wanted in the end.
For example, sending a document to be printed at another shop will typically land you around 70 cents per print, unless of course, you order much more than you need.
The Most Affordable Way to Print in Color
Drumroll please…after you calculate what it costs to not only possess the piece of equipment but also the cost of supplies (i.e. ink, toner), it comes out that printing color pages is most affordable on a color copier MFP (multi-functional printers) in-house.
Rolling in at less than 5 cents per page (black and white costs less than a cent), color printing on your very own color copier MFP is one way to quickly slash your marketing and supply budget. In the end, you don’t have to print a certain amount to take advantage of that price like when you outsource print jobs. Instead of paying 70 cents per print, you’re paying around 16 cents total (prices may very slightly) after you take into consideration all your costs of owning and using that copier.
You also end up saving around 70 percent on each printed paper by utilizing a color copier MFP instead of a small color printer, with color copier costs at 5 cents per print and color printer at 15 cents per print. While slightly insignificant when printing just a few pages a month, that number can quickly add up creating a silent but destructive budget buster.
The first thing you need to do is determine how often you are printing color documents. If it’s part of your weekly activities, you’ll want to consider how you’re printing those and assess how it’s affecting your budget. Not sure what it’s really costing you? We have a team that does this every day that can help you figure it out.